More is Lost by Indecision Than Poor Decisions
Mark’s Rules of Business #14: More is lost by indecision than poor decisions.
In business, the ability to make decisions is an invaluable asset.
I have come to embrace a principle that has not only guided our company’s growth but also served as a personal mantra: “Call the Ball”
Indecision is an invisible thief, robbing us of time, momentum, and opportunities.
While the fear of making a wrong choice can be paralyzing, it is inaction that will lead to significant loss. In my experience, the moments we did not take taught us just as much as the ones we did.
Decisiveness does not mean recklessness. It is about making the best decision possible with the available information and moving forward confidently.
At 2W Tech, we leverage innovative tools like Power BI and AI to gather insights that inform our choices, ensuring that even our boldest moves are grounded in the best available data. You will never solve every variable, but if you at least get close, chances are you will be good to go.
Understanding the balance between risk and reward is crucial. It is not about avoiding mistakes—it is about managing them.
Every decision, whether it leads to success or a setback, is a learning opportunity. We have cultivated a culture where lessons from less-than-ideal outcomes are just as valued as victories because they shape our future strategies and innovation.
As leaders, we must foster an environment where decisiveness is encouraged, and action is rewarded. By empowering our team to make decisions, we have seen a surge in creativity, ownership, and a shared commitment to our company’s vision.
My rule #9 “More is lost by indecision than poor decision” is more than a catchy phrase—it is a call to action. In the dynamic world of technology and business, those who make decisions are the ones who lead the way.
Let us choose to be the architects of our fate, not the bystanders of our future.