Ten years ago last month, Sue Bresee and I kicked off our marketing adventure at 2W Tech. By “adventure,” I mean Sue’s been the steady captain steering the ship, while I ping-pong from intense involvement to indifference distraction.
As 2W Tech’s Marketing Director, Sue’s been the mastermind behind every blog post, web page, logo, press release, trade show booth, and prospecting email that’s put 2W Tech on the map.
- Bold, attention-grabbing, guerrilla-style marketing? That’s Sue.
- Corporate voice and webinar host? Sue.
- If you’ve attended a 2W Epicor Insights client event or stood in our booth at a trade show, thank Sue.
Here’s what the past decade of marketing taught us:
👉 It’s a marathon, not a sprint. Marketing is the long game. Trust the process. You don’t see the tangible benefits overnight or maybe even in the first few months or years. It takes consistency and effort over time.
👉 No budget, no problem. We had zero budget for marketing 10 years ago, like literally nothing. So, when Sue came on board, the conversation went like this:
And she did. With no budget, she built our brand. She knew where to focus her time and made the most of it. Blogging every single day to get our SEO up, keeping the website user-friendly and up to date, working closely with our partners, and creating material for our sales team. All with no budget.
👉 Trust the pros. You hire experts because they’re experts. Sue and I have very different writing styles, and they clashed at first. But over time, Sue became the marketing boss, and we developed a trust. (But to be honest, I still think she rewrites my stuff)
👉 Say ‘why not’. Don’t be afraid to try new stuff. More importantly, don’t hesitate to bail when it flops, or more to the point, when something that worked stops working. Oh, and quit taking yourself so seriously. Sometimes we do stuff just because we think it’s funny and silly. A wink and a nod will go a long way in getting your message across.
👉 Marketing’s a beast. The level of coordination needed throughout voice, colors, events, not to mention campaigns, websites, social media, podcasts, and sales materials, is incredibly challenging.
Now, as we step into our next decade of marketing, increasing the team to two (plus that meddling CEO) and a budget still more shoestring than not…
We’re doubling down on proving 2W Tech isn’t just another IT firm; we’re the partner you wish you’d had all along and the workplace that feels like a hidden gem.
For our clients, that means being the trusted tech ally who’s got your back—delivering smart, practical solutions that cut through the noise, simplify complexity, and empower your team without the jargon overload. And yes, we’ll keep sneaking in a little fun along the way, because if we’re not enjoying this wild ride, what’s the point?