Thought Leadership
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A Decade of Marketing with Sue
08/07/25
Ten years ago last month, Sue Bresee and I kicked off our marketing adventure at 2W Tech. By “adventure,” I mean Sue’s been...
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At 2W we’ve been on a youth movement of sorts. Over the past 18-24 months, we’ve hired a bunch of 20 and 30-somethings...
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Rewriting My Job Description
08/07/25The job description as the 2W Tech CEO used to be simple: All of the above and duties as assigned. For a while,...
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People Make the Difference
08/07/25On a shelf across from my desk, there’s a small, wooden nameplate from a job I had 25 years ago. While my name...
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Embracing Failure
08/16/24It’s OK to fail at 2W Tech Wait. What? Why would I write that! Is it OK to fail at 2W Tech? Absolutely. Embracing failure is...
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Mark’s Rules of Business #14: More is lost by indecision than poor decisions. In business, the ability to make decisions is an invaluable asset. I...
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As the CEO of 2W Tech, I have always been proud of the relentless drive and unwavering commitment our team demonstrates every day....
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At 2W Tech, we have been exploring the potential of artificial intelligence (AI) to better serve our clients. From clients’ requests to resource...
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